Identity for The International
Center for Joint Initiatives
ICJI is a platform fostering economic and business collaboration between Russia and its global partners
Task: to develop a visual identity for the partnership initiative of ICJI with China, creating a holistic and effective brand image for the project
Result:
Inspiration
→ chinese lantern
→ chinese teahouse
→ bamboo
→ chinese lantern
→ chinese teahouse
→ bamboo
Transformation
→ The composition is built on a grid enclosed in a circle, which further develops into the famous Chinese lantern.
Inside the circle is a geometric composition of Chinese symbols such as the tea house and bamboo
→ The composition is built on a grid enclosed in a circle, which further develops into the famous Chinese lantern.
Inside the circle is a geometric composition of Chinese symbols such as the tea house and bamboo
Logo
Logo
Typefaces
Cera CY
Cera CY
Business card
Business card
Envelope
Envelope
Tote bag
Tote bag
Box
Box
SMM
